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“As your brand’s first identification element, your logo needs to be flexible enough to print any size and fit anywhere - a great logo is a combination of great concept and great execution.” “A successful logo needs to be unique, practical, and appropriate.” Haq said. Haq, Managing Partner at CydoMedia LLC, recommends asking whether or not the logo will be custom-designed or from a logo-maker tool. In addition to the number of concepts, Irfan U. “Logos need deep thinking and understanding of the overall brand of the company - it’s not just about visual representation, but also the emotional response it evokes.” “Many agencies limit the numbers of concepts and revisions you can do, but then you’re under pressure to get it right on the second or third go, which probably won’t happen,” Chevannes said. Lastly, clients should ask to see a sample of the design agency’s past projects to get an idea of how they work.Īnother expert - Sabrina Chevannes, Managing Director at Complex Creative - agrees that clients should ask about the number of concepts and revisions the agency offers. How do you plan to incorporate all of the information we provided through the logo’s symbolism and design?.How will you present the different logo design options to us?.Himanshu Sawant, Brand Experience Manager at Leo9 Studio recommends that clients ask design agencies their opinion on the need for a new logo. Will your designs be custom or from a design software?.How do you plan to embody our brand identity?.
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How many concepts and revisions do you offer?.These values are the attributes of a logo which. Questions clients should ask their design partners: To become a memorable face, convey the brand message, a logo must include both conceptual and visual values. Vinay Kumar Penjarla, UI Design Manager What questions would you recommend clients ask the design agency they are considering partnering with to create their brand logo? Unique logos help distinguish the brand from its competitors and will make the audience notice it, and remember it. Diya Elizabeth Koshy, Senior UX LeadĪ successful logo should also highlight unique aspects of the brand in a simple and easily remembered way. That’s what most brands are striving for! An added bonus would be including a relatable, hidden meaning to the logo that indirectly illustrates what the company does. The UX/UI team at Divami Design Labs believes that the most important aspect of a successful logo design is how effectively it can showcase a brand's unique brand identity.Ĭustomers should be able to identify a brand’s identity by the logo’s symbolism, monogram, or even the colors used. Two key components of a successful logo are: In your experience, what is the most important part of a successful logo design? Experts weigh in on important questions around designing the perfect logo for your brand.